Consumers are more interested in quality-value products than in brand names. Nevertheless, agricultural products are of high quality because people are very demanding.
Consumer Profile and Purchasing Power
The country is poor and the purchasing power of the population is very low; there is not much space for leisure and tourism.
Even though the country is small, there is not a major leader in the distributing market. This market is very fragmented: there are many independent sellers, small shops and stands, supermarkets, street vendors, etc.
Specialized stores are quickly expanding in the larger cities.
The Greek supermarket chain "Veropulos" (also known as Vero) dominates the market, there are six stores in the country and plans to continue expanding.
The Turkish supermarket chain "Ramstore" supplies telecommunication products and services, it is the leader chain with more than 40 stores in the country.
Member of CEFTA (Central European Free Trade Agreement). It also has Free Trade agreements with Turkey and Ukraine, and Stabilization and Association agreements with the European Union.
Non Tariff Barriers
Non-tariff barriers have been suppressed.
Customs Duties and Taxes on Imports
Customs duty's average rate is less than 7%, on a downward trend. Maximum tax is 60%. It is applied to products such as fruits, vegetables, cereals, beverages and tobacco. Minimum tax is 0%, applied to materials used for the industry of textiles. For more information, consult the site of Customs Administration.
Classification is based on the Harmonized System Codes (HS Code).
Import Procedures
In order to import products to FYROM, the following documents must be submitted: - Single Administrative Document (DAU or SAD); - The invoice indicating price and quantity; - Documents attesting the application of preferential rates: Certificate of origin, etc.; - Shipping documents: bill of lading, etc.; - Insurance; - Packing list.
The industrial sector represents 30% of GDP. It is concentrated around Skopje. The most important industries are: iron, steel, food, tobacco and textiles.